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Ag Literacy for Growers - Communicating with Consumers and the Media
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Do you question your skills when discussing "hot" agricultural topics with others? Are you, your customers, and your media statements Ag Literate? The Penn State Extension Young Grower Alliance is hosting a Pre-Conference Workshop at the 2015 Mid Atlantic Fruit and Vegetable Convention. Registration Deadline January 15, 2015

1/26/2015
When: January 26, 2015
1:00 - 4:00 pm
Where: Hershey Lodge & Convention Center
325 University Drive
Hershey, Pennsylvania  17033
United States
Contact: Tara Baugher
717-334-6271

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Do you question your skills when discussing "hot" agricultural topics with others? Are you, your customers, and your media statements Ag Literate? The Penn State Extension Young Grower Alliance is hosting a Pre-Conference Workshop at the 2015 Mid Atlantic Fruit and Vegetable Convention.

The YGA is pleased to announce two guest speakers: Lori Connelly and Dr. Richard Stup.

Lori is the Executive Director of the PA Ag Resource Centers, a partnership between the Penn State College of Agricultural Sciences, the PA Department of Agriculture and the Pennsylvania Legislature. Lori brings years of experience within the agricultural industry, including a stint with Land O'Lakes Inc., and will address what "Ag Literacy" means and how we, as producers, can mindfully educate our consumers. She also will provide us with basic tools to address questions from the public and the media.

Dr. Richard Stup is Sales Manager for AgChoice Farm Credit. Richard has a varied background in dairy, human resources, and leadership. Before he worked for AgChoice Farm Credit, Richard was an Extension specialist with Penn State, where he led the Dairy Alliance program. Richard will train us on internal communications, focusing on controversial conversations with customers.

Workshop Topics

  • Ag Literacy--What is it?
  • Connecting with your Consumers
  • Framing your Message
  • Do's and Don'ts when the Press Calls

 

Registration Deadline:  January 15, 2015

For more information and to download a registration form:  Ag Literacy for Growers

This workshop qualifies for 2.5 PCH CEUs.

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