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PLNA e-News: Members In The News

Eichenlaub, Inc. Recognizes It's All About Value

Thursday, April 3, 2014   (0 Comments)
Posted by: Michele Hines
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PLNA member, Eichenlaub, Inc., located in Pittsburgh, PA, is featured in the March 2014 issue of Turf Magazine sharing about their company, their processes that create value for their customers, a little family history and how they give back to the industry. Here's a sample of the article with a link to the full article below:

It’s All About Value
Pittsburgh’s Eichenlaub partners with clients who appreciate quality
By Tom Crain

PLNA Past Chairman, Dan Eichenlaub says when his customers are shown the value of his firm's property management services they usually stay with him for the full year. Because clients recognize the value, they pay a fair price for it. This results in increased profitability for his Pittsburgh, Pa.-based Eichenlaub, Inc.

"By selling landscape management as a bundle for the entire year, we reduce our overhead costs, and in many cases, save money on our material purchases since we negotiate for a larger guaranteed quantity," he explains. "The result is that the customer pays an appropriate amount for the value-added services, and with the savings, we earn a higher gross profit. Then, with lower overhead, we can bring a higher percentage of net profits to the bottom line."

Eichenlaub calls this strategy "smart growth," proactively seeking customers who value the services he sells at the margins necessary to achieve his goals. This can earn his company up to five times the average net profit of his peers.

"Our financial report projections and our resources (labor, equipment, and materials) planning are made easier because …

It’s a great read and quite interesting about what they are doing to continue growing their business and creating value for their customers. Click here for full article. Have a question or comment for Dan Eichenlaub? Comment or ask below in the comment section below this article.


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