Consumer Awareness and Promoting PLNA Members
PLNA is focused on the year 2016 and everything the new year has to offer. PLNA started the year launching its new consumer awareness campaigns with the help of grants from the PLNA Foundation. We have two consumer websites, OutdoorLivingPA.com and PlantSomethingPA.com that will educate consumers as to the benefits of plants, trees and landscaping and connecting them with the members to help them achieve their dream outdoor oasis.
OutdoorLivingPA.com is a website that educates consumers about finding a green industry professional or retail garden center that can best meet their needs. Consumers learn what questions to ask and what credentials are important in searching for the landscape contractor or retail garden center to assist them with their project. Also included on the website is an Idea Gallery filled with photos from you, our members. Every PLNA member who's company business type includes Landscaping Services or Retail Operations has a listing on OutdoorLivingPA.com.
The OutdoorLivingPA marketing campaign was launched at the Pennsylvania Farm Show in January 2016.
Click here for more details on the campaign.
Thanks to a specialty crop block grant from USDA, Nursery and Landscape Associations across the United States are partnering in a national campaign to promote the benefits of plants and urge consumers to get out and Plant Something. All of PLNA’s marketing materials will be dually branded with Plant Something and OutdoorLivingPA.com. Information that will be available on the website and materials will include benefits of plants, tips on planting for homeowners along with tips on finding a professional landscape contractor and/or retail garden center through PLNA’s “Find A Landscape Professional” or "Find a Garden Center" section of the website OutdoorLivingPA.com.
Click here for more details on this campaign.