OutdoorLivingPA.com is a website that educates consumers about finding a green industry professional or retail garden center that can best meet their needs. Consumers learn what questions to ask and what credentials are important in searching for the landscape contractor or retail garden center to assist them with their project. Features on the website include:
Find a Professional – Search directories populated solely with PLNA member information are available to the homeowner. Folks can search for professionals by location, by services provided or based on professional credentials. In addition, we offer tips for choosing the right professional for their needs.
Peruse an Idea Gallery - The OutdoorLivingPA.com Idea Gallery is a great resource for finding inspiration for outdoor living projects. As with the Find a Pro search, we have broken down projects completed by our members into various categories to help the homeowner find the inspiration for their dream landscape. Each project featured in the Idea Gallery is a project completed by a PLNA member.
Get Tips on Landscaping Topics – We have started with a list of topics directly related to the display at the Pennsylvania Farm Show primarily focused on sustainable landscapes. We will continue to add concepts as we gather quality articles and resources.
The initial launch of this campaign took place at the Pennsylvania Farm Show in January 2016 with a 110' x 30' display. Farm Show visitors were provided with postcards advertising the website and coloring pages and crayons were available for the kids.
The next step in the OutdoorLivingPA campaign is an ad in the Pennsylvania Horticultural Society’s (PHS) GROW magazine, Spring 2016 issue, and subsequent ads in their e-News. Between the visibility at the Farm Show, and the marketing through PHS we will reach over 750,000 consumers in Pennsylvania and the surrounding areas.
PLNA will continue this outreach, helping promote the
environmental and health benefits along with the aesthetics of OutdoorLiving.
It is part of our mission to expand knowledge about the landscape and
nursery industry, not just to the professionals but all stakeholders, including
consumers, and this is our platform.
As more features are added and more opportunities for members to
participate are created you will be notified via special emails and
If you haven't updated your company profile recently, it is strongly recommended that you do so when consumers search for professionals your business and contact information appear accurately and as you would like it to. Take advantage of this FREE marketing you receive as a member of PLNA!